Advisory service – market insight
The department provides specific advice for the Western Australian (WA) agrifood sector on export market development opportunities, including:
- Identifying and developing international export market opportunities, working together with Austrade, Department of Foreign Affairs and Trade (DFAT), Department of Jobs, Tourism, Science and Innovation WA, and the overseas WA Government offices.
- Providing market insights, including industry specific market reports, created by DPIRD or commissioned or outsourced by DPIRD from a third party. This department, through several of its Royalties for Regions projects, has produced a range of market intelligence and insight reports identifying opportunities from premium markets for WA agrifoods:
- For example, the Asian Market Success (AMS) project has developed detailed reports on potential demand-driven target markets for 20 commodities grown in WA where some competitive advantage exists against peer exporting nations. Further analysis has been developed detailing potential-in market partners, the key WA companies per commodity and strategic market snapshots.
Visit the AMS project webpage for more information and to download reports.
Publications – industry snapshot and exporter directory
DPIRD compiles and publishes material online to promote the WA agrifood industry and businesses to potential overseas buyers and investors including:
- The Western Australian Agrifood, Fibre, Forestry and Fisheries Industry (WAAFFFI) snapshot, which is published annually and provides export-focused industry statistics and insights on observed trends.
- The Western Australian Exporter Directory (WAED); an approx. 250 page booklet with Western Australian companies’ contact details, company profiles, products and services for circulation to potential buyers. To have your business added to the directory or to update your details e-mail email@example.com.
Workshops /seminars - export capability building
- In conjunction with Commonwealth departments and National Industry Organisations, DPIRD coordinates, hosts and promotes Western Australian seminars and workshops tailored for the agribusiness export industries.
- The AMS project provides seminars focusing on specific steps to export, including market intelligence and branding sessions for companies for specific high-value markets. General seminars related to export success stories are also provided. In addition, AMS provides online training materials and access to one on one coaching for companies seeking to grow exports. Please note: these services are currently only funded until June 2018.
Trade missions and trade exhibitions
DPIRD supports WA exporters by:
- providing a linking service between prospective exporters and distributors, retailers and other interested parties in the market that the exporter is targeting, working with the WA Government Trade and Investment Offices, and in markets including Singapore, China, Hong Kong, Japan, Korea, Indonesia and the Middle East
- developing visit programs for in-coming and out-going buyer delegations
- coordinating WA participation at selected international trade exhibitions in priority markets such as Gulfood (Middle East), HOFEX (Hong Kong), Food and Hotel Asia (Singapore), Food and Hotel China, FOODEX (Japan) independently or in conjunction with FIAL.
DPIRD works closely with federal counterparts particularly the Department of Agriculture and Water Resources and the Department of Foreign Affairs and Trade to support maintained, improved and new market access. DPIRD works with industry to:
- identify technical market access constraints, communicate WA agrifood market access priorities at the national level, and participate in collaborative projects that seek to improve market access
- provide submissions outlining the WA agrifood sector’s interests and priorities for proposed Free Trade Agreements, and promoting the benefits for WA agrifood exporters under concluded Free Trade Agreements.
If you require further information, please email firstname.lastname@example.org and your query will be directed to the relevant person.