Improving market intelligence to grow premium wine exports - Grower Group R&D Grants Program

Page last updated: Monday, 22 October 2018 - 10:13am

The Grower Group Research and Development (R&D) Grants Program awarded $6.7 million to 16 grower groups across Western Australia in its inaugural round. The grants are administered by the Department of Agriculture and Food, WA (DAFWA) and supported by Royalties for Regions.

Improving market intelligence to grow premium wine exports
Organisation: Wines of WA
Grower Group R&D Grant amount: $500,000

There is significant opportunity for Western Australia wine companies to grow wine exports, particularly in the fine wine market.

Wines of WA will use its grant to develop an in-depth understanding of key export markets and identify the best pathways to premium consumers for WA wines.

The project will build on previous market research, and focus on the ‘super-premium’, ‘ultra-premium’ and ‘icon wines’ market characteristics and requirements.

The $17.4 million Grower Group R&D Grants Program is a major component of the Agricultural Sciences R&D Fund managed by DAFWA.

For the latest updates from across all the grant projects, check out DAFWA's Facebook and Twitter accounts #GGgrants

Contact information

Agricultural Sciences R&D Fund