Market trend report goes regional
Following the Perth launch, the Premium Agrifood Market Opportunity (PMO) report was also profiled across regional Western Australia.
Producers heard about high-value product opportunities specific to the Great Southern, Wheatbelt and South West regions with workshops delivered in Carnarvon, Geraldton, Northam, Merredin, Albany, Manjimup and Bunbury.
The key opportunities were developed based on criteria such as presence and scale of existing producers, success of global peer regions in the category, and comparative advantage in producing raw ingredients.
Other complementary reports produced by the department were featured as part of the regional roadshow including the Asian Market Success program’s Target Market Opportunities report and the Agricultural Sciences R&D program’s Pathways to Competitiveness report.
The PMO report will influence Food Industry Innovation priorities ensuring the project team focuses on market demand and delivers tangible commercial outcomes.
Within the report, gap assessments highlight improvement in marketing, awareness activities and sales capabilities as key focus areas for the growth of WA’s premium food and beverage businesses.
The project will provide identified WA premium food and beverage businesses seeking growth, with access to targeted resources, knowledge, skills, and information about domestic and international market opportunities.
WA premium food producers undergoing an active growth phase will be offered a range of tools and support services to address their business needs and gaps such as mapping pathways to export, competitor analysis, branding and marketing training, plus links to in-market officers and case managers.