Marketing food and beverage in a changing world
Global markets, and how to increase value for agricultural products were some of the insights provided by horticulture and retail expert John Stanley at retail marketing workshops held in Denmark in August and Katanning in November 2018.
Known as ‘the retail guru’ by many of his clients and with over 40 years’ experience, John Stanley is a world-class trainer and facilitator and global agri-tourism consultant. He is also the owner of the award-winning food and beverage business Chestnut Brae.
Mr Stanley shared his experience with businesses providing marketing and retail advice, consumer analysis, value-add opportunities, tips on store layout and flow and principles of customer engagement.
“The key is to develop a marketing opportunity for the business by understanding the needs of the consumer,” Mr Stanley said.
The Department of Primary Industries and Regional Development’s Premium Food Centre manager Jon Berry said these workshops were delivered to assist the diverse array of agribusinesses in regional Western Australia.
“It is inspiring to see many growing and expanding businesses in the premium food and beverage sector,” he said.
“The participants were provided with strategies to enhance business viability and growth.
“These workshops will really assist our regional businesses by helping them to development a marketing toolkit and enabling them to capitalise on market opportunities”.
Funded by the Department of Primary Industries and Regional Development’s Food Industry Innovation project, the retail marketing workshops were presented with support from the Great Southern Development Commission, Denmark Chamber of Commerce and the Albany Chamber of Commerce & Industry Inc.
Future workshops and masterclasses are planned for the Wheatbelt and Great Southern region in 2019. For further information contact the Food Industry Innovation team at foodindustryinnovation@dpird.wa.gov.au
