Plan, Prepare, Prosper: sales & marketing workshop for food producers

Western Australian premium food producers looking to stage their product for luxury domestic and international markets are encouraged to participate in a series of free workshops to help build local food businesses.

The Department of Agriculture and Food, Western Australia’s (DAFWA) Food Industry Innovation project [1]is offering three business training workshops to help food businesses expand and develop strategies to manage the challenges of running a business.

Food producers can register to attend any or all of the modules encompassing strategic planning (30 May), financial management (6 June) and sales & marketing (13 June).
 
The workshops will be delivered by professional WA facilitators with experience in regional business development. Lunch will be provided.
 

In the sales & marketing workshop participants will examine their marketing program and develop possible strategies to increase its effectiveness and impact.

This workshop will include:

• ‘Bow Tie’ model of marketing

• budget allocation for target marketing

• branding to build sales, profits and business value

• practical marketing.

For more information about the workshops contact Kaylene Parker, Food Industry Innovation project officer:

p:+61(0)413 856 515 or +61(0)8 9892 8444

e:kaylene.parker@agric.wa.gov.au [2]

Register online at: agric.smartygrants.com.au/PPP_oneday [3]

Date

Tuesday, 13 June 2017 - 9:00am to 5:00pm

Address

Albany regional office
444 Albany Highway
Orana
ALBANY WA 6333
Australia

Geo

Links
[1] https://www.agric.wa.gov.au/r4r/food-industry-innovation
[2] mailto:kaylene.parker@agric.wa.gov.au
[3] https://agric.smartygrants.com.au/PPP_oneday

Source URL: https://www.agric.wa.gov.au/events/plan-prepare-prosper-sales-marketing-workshop-food-producers
This print version was generated at 1:40pm on the 1st of June, 2024.
The original document was last revised at Mon, 06/08/2018 - 1:39pm

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Important disclaimer

The Chief Executive Officer of the Department of Primary Industries and Regional Development and the State of Western Australia accept no liability whatsoever by reason of negligence or otherwise arising from the use or release of this information or any part of it.