Island Fresh was a brand developed to market farmed prawns to Japan. The prawns were sourced from independently owned farms in North QLD, who formed an alliance to supply. While initially successful, the lack of governance and formal structure meant suppliers could not be compelled to meet quality and supply requirements of the Japanese based customer.
Read the Island Fresh Seafoods Snapshot for quick details on the case study:
Patterns of success demonstrated by the Island Fresh Seafoods case study include:
Benefits of reading the Island Fresh Seafoods Case Study:
- In-depth discussion of how lack of strong partnership governance and structure can lead to collaboration failure.
- Real-world example of the expectations of a premium, high-end market customer.