I am Director of Sheep Industry Development as well as Project Manager for the Sheep Industry Business Innovation project – a $10 million project made possible by the state government’s Royalties for Regions program. Our project will assist the industry to build capacity to supply new markets for sheepmeat and live exports, particularly in nearby Asia and the Middle East, generating flow-on benefits to producers, industry, the regions, communities and the state economy. We aim to achieve this via two key strategies: 1) transforming the sheep supply chain to develop customer focused products for target markets, and 2) establishing a Sheep Business Centre, to be located in Katanning, with a focus for sheep business and technical innovation to assist the industry’s capacity to satisfy customer requirements.