Zespri International is the world’s largest marketer of kiwifruit, selling into more than 50 countries and managing 30% of the global volume.
Formed in 1997, grower-owned Zespri’s global headquarters are based in Mount Maunganui, New Zealand. During 2018–19 Zespri sold 167.2 million trays of premium-quality Zespri kiwifruit globally, worth NZ $2.94 billion.
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Patterns of success demonstrated by the Zespri International case study:
Why you should read the Zespri International case study:
- in-depth explanation of the customer development process
- real world examples of value chain partnerships
- detailed description of Zespri International’s approach to market segmentation