Greenyard is a global market leader in fresh, frozen and prepared fruit & vegetables. Its turnover in 2019 was ~4 billion euros, supplying to 19 of the 20 top retailers in Europe. Greenyard Frozen, worked with a network of farmers, researchers, engineers and food service to develop novel harvesting and processing systems to produce cauliflower rice. It capitalised on its novel approach through low carbohydrate ready meals.
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Patterns of success demonstrated by the Greenyard Frozen Case Study:
Reasons to read the full Greenyard Frozen case study
- In-depth discussion of open innovation being applied in the real world.
- Description of global roll-out strategy for private label products.