Communications
Objectives
- to raise awareness and increase involvement of industry in the SIBI project
- to educate stakeholders on the value of industry change and keep stakeholders informed and up-to-date.
Activities
- Developed a communications plan for SIBI:
- to communicate the benefits and impacts to stakeholders, target audiences and the Western Australian community
- to ensure the department and the state government receive due recognition for work carried out under the project through consistent branding and messaging.
- Produced a range of communications products – including a promotional video, case studies, brochures for delegations, web pages, road-side signage and tweets:
- information flyers
- case studies (ten ?? 12? completed)
- media releases for SIBI events
- video highlighting SIBI outcomes.
- WA sheep industry video (January 2017) – to showcase the WA sheep and lamb industry for use at promotional events
- WA sheep industry booklet – for visiting delegations and potential industry investors.
- Developed a value proposition for SIBI and the industry.
- Utilised all aspects of the media including social media, twitter and web:
- the SIBI newsletter distributed bimonthly
- Ovine Observer distributed quarterly
- Sheep Notes distributed twice a year to inform industry on changing demographics and industry analysis.
Outcomes and achievements
The communications component of the project promoted the activities of all of the sub-projects and activities through a range of media, conducted specific campaigns as well as provided general support to the SIBI project. Twitter was a valuable channel for instantly communicating SIBI activities.